Tuesday 4 October 2011

Case Study On CNN- Mr Bush

Media Case Study 

Who owns CNN? Ted Turner

Do they also own any traditional media businesses? No they don’t own any traditional media but they own Time Warner, Ted Turner joined together with Time Warner and CNN in a merger.

What other internet sites do they own? They also own Cartoon Network, Warner Brothers, HBO and Castle Rock Entertainment.

What is its revenue/market value, What is its overall worth? CNN’s over market value and overall worth is $878.2 million annually.

Four key facts about the institutions:

- They make more than Fox news

- The CNN have covered many world events since 1980, an example is the explosion of the Space Shuttle Challenger in 1986. They also have coverage of the golf war

- They were the first channel to break the news about the 9/11and was on air to deliver the first report of the event.

- All cable news channels see that there had been a drop in viewers for the first time in 12 years, their impact was 37% during March.

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